Thursday, March 16, 2006

As if the Devil weren't annoying enough....

Duke's men's basketball coach Mike Krzyzewski is the devil. Not only does he coach the Blue Devils, but he has a devilish gleam in his eye. Besides, you have to be the evil one to pretend to be the most classy guy in the world while getting massive amounts of fawning press and then scream obscenities at refs for the entire game. The guy is basically the second coming of Bob Knight -- a talented coach who is also a complete asshole. But because the media loves Coach K (the man needs a toilet paper endorsement contract to wipe all the media slobber off his ass), we never hear about his tirades.

And this is a guy who has his own website (I refuse to link to it) which has the headings "Teacher, Father, Leader, Motivator, Student, Coach, Friend, Mentor." It has an upcoming feature where you can share your Coach K story -- How has Coach K affected your life?

Clearly, this guy is not lacking ego.

Anyway, Mr. Devil got even more irritating last year when he got an American Express endorsement deal. He's a coach, yet we have to see him in nationally televised spots (basically he's getting free recruiting face-time) talking about how wonderful he is.

But even worse, he now is also doing commercials for Chevy. They are some of the worst commercials on television right now -- the copy is terrible and it doesn't even make sense. It's basically like Chevy is saying, "We have Coach K in our commercials. Therefore, you will want to buy our cars." It's a completely illogical assumption.

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